Download Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)By Lisa A. Fortini-Campbel
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)By Lisa A. Fortini-Campbel
Download Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)By Lisa A. Fortini-Campbel
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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
- Sales Rank: #537949 in Books
- Brand: Brand: The Copy Workshop
- Published on: 2001-06-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.25" w x .50" l, .90 pounds
- Binding: Paperback
- 258 pages
- Used Book in Good Condition
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