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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, by Ronn Torossian
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Review
"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be required reading for anyone in business, large or small."--David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp"Torossian's For Immediate Release is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24/7 media world."--The Shark Daymond John, founder, president, and CEO of FUBU"Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. For Immediate Release is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level."--Ron Vigdor, Founder, BornFree®"For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. For Immediate Release is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand."--Amir Korangy, Publisher of The Real Deal magazine"My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professionals in the world. For Immediate Release is a must-read book.”--Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and named one of the "25 Most Influential Evangelicals" in America by Time magazine“Knowing Ronn Torossian for many years, I find him to be a man of his word and someone to ‘ride the river with’ because he is 100% dependable! His book, For Immediate Release explores the balance between media and public relations, and it is an invaluable guide for anyone wanting to better understand PR. His stories are real ‘war’ stories and can’t be taught in a classroom – they were enjoyable to read and I loved the book.”--Doyle Brunson, The Legend of Poker, legendary ten-time World Series of Poker Champion"I enjoyed reading this book so much. The foundation of so many of Ronn's game-changing observations and direction is something we all get: LOGIC. Oneonly needs to read, evaluate, and conclude, 'I couldn't have thought of that...' or 'That makes sense!'"--Paul Carlucci, publisher, New York Post“Ronn Torossian has always had a brilliant ability to present complicated, sophisticated ideas with clarity and simplicity. For Immediate Release is no exception. In it, Ronn demonstrates his unique talent for understanding the issues, deciphering and filtering them, and then presenting them to the public in just the right way. This book takes the reader into Ronn's world, and gives a glimpse of his passion, brilliance, and rare aptitude for communicating well.”--Rabbi Avi Weiss, National President, Coalition for Jewish Concerns – Named 2010 & 2011 to Newsweek list of most influential American Rabbis
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About the Author
Ronn Torossian is the founder, president, and CEO of New York-based 5W Public Relations (www.5wpr.com). He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500, and Forbes 400. One of the foremost public relations experts in the US, Torossian’s work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies, and academic institutions.A semi-finalist for Ernst & Young’s Entrepreneur of the Year, Ronn Torossian was named to PR Week's "40 Under 40" list, Advertising Age’s "40 Under 40" list, and is a member of Young Presidents Organization (YPO). He has worked on PR programs for clients including Whole Foods, Coca-Cola, Microsoft, Barnes & Noble Online, Evian Natural Spring Water, Anheuser-Busch, IHOP, Harrah’s Entertainment, Fortune 100 mainstay EDS, VeriSign, XM Radio, Seagram’s, The Loews Regency, Marriott Hotels, Vail Resorts, Phillips-Van Heusen, McDonald’s, The Ice Rink at Rockefeller Center, Ahava Skin Care, Weatherproof Garment Company, Bad Boy Worldwide Entertainment Group, Pamela Anderson, Snoop Dogg, Lil’ Kim, the Government of Israel, and others.Karen Kelly is a journalist, writer and editor. You can visit her at karenkellywriter.com.
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Product details
Hardcover: 288 pages
Publisher: BenBella Books; 1 edition (October 18, 2011)
Language: English
ISBN-10: 1936661160
ISBN-13: 978-1936661169
Product Dimensions:
6.2 x 1 x 9.1 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
51 customer reviews
Amazon Best Sellers Rank:
#458,775 in Books (See Top 100 in Books)
The book is an easy read. All of the information in the book is easy enough to understand. The diagrams are easy enough to read.
This book is extremely helpful to someone who wants to pursue a career in PR. Basically became my bible, graduating with my Bachelors in PR, I hope to be just as successful in my field.
Excellent book -and so glad I purchased it. I really appreciate Ronn's honesty and candid storytelling. You will learn much from his experiences and tactics. Wish I worked for 5WPR -hopefully someday I will meet this genius of a man.
Kind of full of himself, and it became quite clear that his personal political leanings are very far too the right, very pro-business/anti employee - anti-union, so... I no longer care what he has to say.
This is a business book focused on the Public Relations industry; an industry that considers anything in a book as old news. Wait...this is old news in the new world order, driven by social media, by the time information is on the TV news it is old news; making anything in print positively ancient. Ronn Torossian is a veteran of the PR industry and the founder and CEO of 5WPR one of the more aggressive agencies in the PR marketplace.What does all of this mean for a book review? Well you have to consider the environment Ronn is writing about prior to making a judgment about the book he has written. This book is not a "how to", as in after reading this book you could perform the PR function and expect to be competitive. This is a book to understand what goes into PR and if you have a significant role in a major corporation, are "Public Figure" or "Brand" then this will help you to understand what a PR agency can do for you; from shaping your imaging to helping you through a crisis. Is this book for everybody? No.I am a regular reader of Ronn's blog so when he published this book, I looked forward to the opportunity to obtain a copy and read it. Ronn is good at what he does and that is Public Relations. My conclusion on this book, if you are in the market for a PR agency read the book. If you are not sure if you should be in the market for a PR agency read the book. If you are neither then don't read the book.
As a small PR firm I'm always looking to learn new things from more established, bigger, PR power houses. I buy tons of books, attend events and mingle at every turn... this book is among the best I've found about how to use public relations most effectively to deliver results. Examples interweave real-life, first-hand, experiences, including: Muhammad Ali on The Sopranos, Camp Bow Wow, and Carnival, among many others. But to me the most inspiring was how 5WPR founder and CEO, started in a teeny tiny office all by himself and is now one of the largest PR firms out there. It's like the little engine that could... but with a PR spin. I highly recommend this book!
Just started reading this book. It seemed much more interesting and resourceful than it is. Sorry, but I guess that was a waste of money and time...
This book makes clear that public relations encompasses more than entertainment and big business. Any individual who wants to be successful in business needs to understand that "image, quality and consistency" are vital threads that support their efforts. Mr. Torossian, writes with flare and ease.
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